The African Tourism Board (ATB) has partnered with The Taste Of Afrika to produce its first major cultural event in Tamale, Ghana’s Northern Region, to coincide with the Christmas season.

The next major event christened “Cultural Oneness Festival,” is intended to recognise and promote Ghana’s many tribes’ rich traditions.

The festival’s goal is to promote cultural awareness and solidarity, as well as unique customs, arts, and music, particularly in the country’s north, which is often disregarded when such high-level events are held.

The festival is anticipated to contribute to fostering mutual understanding and consolidating the country’s unity, as well as developing and growing the tourism industry and luring investment to that side of the country. It is also anticipated to offer another option for the numerous visitors from the diaspora who intend to visit the country for the Yuletide festivities.

The Cultural Oneness Festival is a unique occasion that shifts the overabundance of activities in the nation’s south to maximize on the north’s potential.

A letter jointly signed by the Executive President of the African Tourism Board, Dr Cuthbert Ncube, and the Secretary General of the board, Hiwotie A. Assefa, to confirm the partnership, said; “We recognise the significance of this cultural event and the potential it holds in highlighting the diverse cultural heritage of the African continent.

We are excited to collaborate with you in showcasing the richness and uniqueness of African local cultures, promoting cultural awareness and unity, and attracting tourists and investments to the region.”

The board pledged to support and publicize the festival as a strategic partner to ensure its success, and it further stated that “we will actively participate in promoting the festival through our various communication channels, including our websites, social media platforms, and members group platforms.”

In order to enhance the event’s impact and reach, the board once more announced that it was open to accepting coordinated marketing plans and promotional efforts.

The Taste Of Afrika’s CEO, Tengol K. Kplemani, praised the collaboration as exciting and intended to give northern tourism a distinctive character.

“To us, our vision for this project is aimed among other things at projecting the continent’s diverse cultural heritage and identity and connecting its roots to the diaspora and the rest of the world.

“We are happy that, the vision of making the north of Ghana and Africa as a whole, a tourist hub is fast piecing up together.

The beauty and significance of African tourist destinations will be highlighted by this partnership with the African Tourism Board, allowing the African population, the diaspora, and the rest of the world to experience these locations and take advantage of opportunities for our collective development.